SugarCRM and Filemaker Integration
A local advertising agency decided to take the open source route and setup SugarCRM as their main Customer Relationship Management (CRM) software. At that point, the company was running Filemaker as the main fulfilment and booking software. The goal was a full 2-way synchronization between the two databases of all Accounts, Contacts and Opportunities. Among other tasks, Black River had to integrate SugarCRM with the existing Microsoft Exchange server and a Asterisk-based PBX system. This way all inbound and outbounds calls, e-mails and contacts were tracked and assigned to appropriate Accounts within SugarCRM.