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The following example demonstrates a 600px by 150px banner served by Revive Adserver and expanded to 600px by 300px on rollover. The flash creative can be either uploaded to creatives directory directly (FTP) or just as an … read more

CPA model – Cost Per Acquisition, or in reality a much broader Cost Per Action, is a model in which the advertiser pays for any action that a potential customer (site visitor) is making. It can be just about anything: … read more

With Revive Adserver, you can still easily track clicks when using a third party HTML click tags or alternatively by loading your zone invocation code into a third party ad server. By default, Revive Adserver supports multiple … read more

Magic Macros are your typical macro commands that you can place inside the HTML banner or the banner destination URL for an ad to insert various attributes into the generated ad code. If any of the magic macros are present … read more

Direct selection is a way to manage delivery of your inventory without using publishers and zones. To use direct selection, you create a selection string and place it directly in the ad tag. The selection string instructs Revive Adserver (formerly … read more

Account: An account in Revive Adserver is an entity that owns various other entities (such as Campaigns, Creatives, Websites, Zones, Accounts, etc.). The Account’s type, or Realm, defines which entities are ‘owned’ by it, and therefore which … read more

Above the fold: Any area of a web page that can be viewed without visitors having to scroll. Ad space in this area tends to have a higher value than that located elsewhere on the page. Ad flight: The total … read more

This tutorial will guide you through the advanced steps which need to be taken in order to check whether the Conversion Trackers set in your Revive Adserver inventory are working properly. To understand the contents of this … read more

This tutorial will guide you through an initial setup of the Conversion Tracking feature provided by Revive Adserver. The conversion tracking feature consists of setting up trackers for an advertiser and then linking trackers to particular campaigns … read more

We are genuinely pleased to announce that the best open source ad server (former OpenX Source ) software is going to live on and continue being actively developed – meet the Revive Adserver project. As we are all so well … read more