In performance marketing every payout depends on tracking being right, and every network eventually meets someone trying to game it. Black River builds tracking platforms that advertisers and publishers can trust: accurate attribution, fast postbacks, and a fraud layer that stops bad traffic before it is paid for.
What we build
- Tracking and attribution – click and impression tracking, server-to-server postbacks, multi-touch and cross-device attribution.
- Network operations – offer management, smart rotation, publisher onboarding, caps and automated payouts.
- Fraud detection – device fingerprinting (including canvas and WebGL rendering signatures), IP reputation, proxy, VPN and data-centre detection, behavioural and timing signals.
- Quality scoring – per-publisher and per-source scores that feed review queues, payout holds and offer access.
- Reporting – real-time dashboards, ROAS and EPC analytics, and APIs for partners.