Advertising technology has been part of Black River since our first ad-server projects in 2011. We build the systems that sit in the hot path of every impression and click: they have to answer in milliseconds, scale through traffic spikes and keep the money exactly right.
What we build
- Exchanges and auctions – OpenRTB-based bidding, floor prices, demand-partner integrations and win/loss tracking.
- Self-serve ad platforms – advertiser sign-up, campaign builders for display, native and push formats, prepaid balances and billing.
- Targeting and optimisation – geo, device and placement targeting, frequency capping, automated bid and budget rules.
- Traffic quality – bot and junk-traffic filtering, placement scoring and block/allow lists.
- Ad servers – custom builds, and deep customisation of Revive Adserver (formerly OpenX Source), including clusters, plugins and reporting.