Client: Kestrel Exchange, a self-serve performance advertising network.
Kestrel was selling traffic through fixed-price deals and manual insertion orders, leaving money on the table and making it impossible to scale demand. Black River designed and built an OpenRTB-based exchange that runs a sealed-bid auction for every ad call in well under 100 milliseconds: bid requests fan out to external demand partners and in-house campaigns, floor prices and geo, device and placement targeting are applied, and the winning click is tracked through to billing.
Around the auction engine we built the full self-serve platform: instant advertiser sign-up with auto-approval, a campaign builder for display, native and push-notification formats, prepaid balances, bot and junk-traffic filtering, real-time statistics and a reporting API. The exchange now clears millions of auctions a day for advertisers worldwide, with transparent per-click pricing.
Services: OpenRTB / Real-Time Bidding · Ad Server Development · Traffic Quality & Fraud Filtering · Self-Serve Ad Platform · Analytics & Reporting API